Photofy releases 4.0

A Game-Changer for Mobile Photo Editing, Partners with New App, Challenged

Raleigh, NC – Photofy, the most powerful social photo editing and branding app, has completely revamped their layout and workflow giving its users streamlined photo capture, editing and branding.  Along with a new interface, Photofy 4.0 includes numerous added features for editing and enhancing photos. Capturing, creating and sharing photos has never been easier.

Users can express themselves in more ways than ever with Photofy’s impressive library of nearly 40,000 professionally designed graphics, stickers, typography and frames. Several new editing features have been added to create photos that are perfectly cropped, sized, filtered, blurred, masked, erased, and mirrored to list a few.  Photofy 4.0 is the one mobile app for all photo enhancing and editing needs.

For Business users, Photofy Pro takes brand and consumer engagement to a new level. Employee and consumer-generated content can be easily created, controlled and shared to ensure beautiful images congruent with brand image. Experiential marketing through Photofy Events, allows businesses to connect to customers at the right time and the right place.

“4.0 is a culmination of our hard work over the past 20 months, where we were finally in the position to bring our user interface to meet the level of our back-end infrastructure,” said Co-Founder and Creative Director, Jesse Flores. “We are primed to build-on this platform to create the world's most powerful content creation platform, for consumers, small businesses and enterprises. “

Highlights of Photofy 4.0 include:

  • Full redesign of entire app across all platforms (iPhone, iPad, Android)
  • Continuous capture for picking the perfect selfie
  • Streamlined Photofy Pro for Business branding at your fingertips
  • Improved photo editing with new features; blur, mirror, crop, fit
  • Brand new photo enhancements like erase, shape masks, backgrounds

In conjunction with the 4.0 release, Photofy has partnered with the much anticipated launch of Challenged, the new social competition app that engages users to record video responses to challenges made to fellow users.

Photofy Father’s Day Challenge: Record your best impression of your father.  The winner will receive Apple Sport Watches for both the “actor(s)” and their father.

Co-founder Jon LaNasa states, “Photofy is super excited to be a launch partner for Challenged.  We believe it will become an amazing platform to engage with our users and influencers around the world, and are looking forward to seeing the creativity of responses to our Father’s Day challenge. There's no doubt in my mind it will help Photofy grow our legion of Photofy-ers!”

For more information on Challenged visit www.challengedapp.com.

Photofy 4.0 is available for free download on iOS from the App Store, and will be available in the coming weeks on Android from Google Play.

For more information on Photofy please visit www.photofy.com.