8 Steps to Boost Your Real Estate Social Media Presence

Real estate social media marketing has become an essential part of any real estate agent’s marketing strategy. With the vast majority of homebuyers and sellers using social media to research their options, it’s important for real estate agents to establish a strong social media presence to attract leads, build relationships, and ultimately close deals.

Here are 8 steps to help real estate agents optimize their social media marketing efforts and achieve success.

1. Develop a Real Estate Social Media Plan

Before you start posting on social media, you need to have a plan in place. A social media plan will help you stay organized, stay on brand, and ensure that you’re posting content that is relevant and engaging to your followers.

When creating your social media plan, consider the following:

  • What platforms will you use? The most popular social media platforms for real estate agents include Facebook, Instagram, Twitter, and LinkedIn.
  • What type of content will you post? Consider sharing value-added content that educates and entertains your followers, such as industry news, market updates, and helpful tips for homebuyers and sellers.
  • How often will you post? Determine a schedule that works for you and your audience, and stick to it.

2. Identify Your Target Audience for Real Estate Marketing

To effectively market on social media, you need to know who your target audience is. Your target audience will inform the type of content you post, the tone and style of your messaging, and the platforms you use.

Consider the following when identifying your target audience:

  • Age
  • Gender
  • Location
  • Income
  • Interests
  • Pain points (e.g., what challenges or problems are they facing?)

By understanding your target audience, you can create content that speaks directly to their needs and interests, increasing the likelihood that they will engage with and share your content.

3. Share Value-Added Content for Real Estate Social Media

When it comes to social media, it’s not just about promoting your brand. Providing value-added content that educates and entertains your followers can help you build trust and credibility with your potential clients.

Consider sharing the following types of content on social media:

  • Industry news and updates
  • Market trends and data
  • Tips and advice for homebuyers and sellers
  • Personal stories and insights

Creating content that is shareable can help increase your reach and visibility on social media, as your followers will help spread the word about your brand.

4. Use Photofy for Professional Branded content

Photofy is a mobile app that can help real estate professionals create professional-looking branded content for social media. Here are some ways that Photofy can help:

  • Create branded templates: Photofy offers a wide range of customizable templates for real estate professionals, such as “just listed” or “just sold” templates, as well as templates for sharing industry news, market updates, and helpful tips for homebuyers and sellers. These templates are designed to be eye-catching and professional, and they can help you save time when creating new social media posts.
  • Customize your content: With Photofy, you can customize your branded templates with your own images, logos, and text. This means you can create content that is truly unique to your brand and your business.
  • Add filters and effects: Photofy also offers a range of filters and effects that you can use to enhance your images and make them more visually appealing. You can adjust the brightness, contrast, and saturation of your images, or add effects like blurs or glows.
  • Collaborate with team members: If you work with a team of real estate professionals, Photofy allows you to collaborate on branded content creation. You can share templates and designs with your team members, and even allow them to create their own content using your branded templates.
  • Schedule and post your content: Once you’ve created your branded content with Photofy, you can use the app to schedule and post your content to social media. This can help you save time and ensure that your content is consistently posted to your social media accounts.

By using Photofy to create professional branded content for real estate, you can elevate your social media presence and attract more leads.

5. Use Consistent Branding Across Your Social Profiles

Following brand guidelines set by national agencies or groups you are affiliated with is crucial for maintaining a professional and consistent image across all of your social media accounts. By adhering to these guidelines, you ensure that your branding aligns with the larger organization and that you are presenting yourself in the best possible light.

Here are some tips to help you maintain consistent branding across your social profiles:

  • Use the same profile picture on all of your accounts. This can be your headshot or your company logo, depending on your preference.
  • Choose a cover photo that reflects your brand and your industry. For example, if you specialize in luxury homes, you might choose a high-end image that reflects that.
  • Write a bio that accurately reflects your brand and your expertise. Use keywords that people might search for when looking for a real estate agent in your area.
  • Make sure that all of your contact information is up-to-date and consistent across all of your profiles. This includes your email address, phone number, and website.

By optimizing your social media profiles for branding and SEO, you can increase your online visibility and establish yourself as a professional and knowledgeable real estate agent. This can lead to more leads, more sales, and ultimately, more success in your career.

6. Engage with your followers

Engaging with your followers is a crucial social media marketing practice. Respond to comments and messages promptly, and engage with your followers’ content by liking and commenting on their posts. Building relationships with your followers can establish you as a knowledgeable and approachable professional.

Consider the following when engaging with your followers:

  • Respond to comments and messages in a timely manner
  • Ask questions and encourage discussion
  • Thank followers for sharing your content or leaving positive feedback
  • Offer advice or resources to followers who ask for help

By building strong relationships with your followers, you can establish yourself as a trusted authority in the real estate industry.

7. Use Social Media Advertising

Social media advertising can help you reach a wider audience than organic reach alone. Consider investing in social media advertising on platforms like Facebook and Instagram, which have highly targeted advertising options to reach specific demographics and interests.

Consider the following when using social media advertising:

  • Choose your target audience carefully to ensure your ads are seen by the right people
  • Create eye-catching and engaging ads that grab attention and encourage clicks
  • Use calls to action to encourage leads to take action (e.g., contact you for more information, sign up for your newsletter, etc.)

8. Use Analytics to Measure Your Success

Analytics can be a powerful tool for measuring the effectiveness of your social media strategy. By tracking your engagement rates, reach, click-through rates, and other metrics, you can see what’s working and what’s not. This information can help you refine your strategy and create even more effective content in the future.

To measure the success of your social media efforts and make data-driven decisions, you can use analytics tools that provide insights into your performance metrics. One such tool that real estate agents can use is Photofy’s Social Analytics feature.

Photofy’s Social Analytics provides comprehensive data on your social media performance, including engagement rates, reach, click-through rates, and other metrics. The platform offers a user-friendly interface that makes it easy to navigate through the data, and you can view your performance across multiple social media platforms.

With Photofy’s Social Analytics, you can track the success of your social media campaigns and content, identifying what works and what doesn’t. You can also gain insights into your audience demographics, allowing you to refine your social media strategy to better target your ideal clients.

By using Photofy’s Social Analytics, real estate agents can optimize their social media presence, attract more leads, and build long-term relationships based on trust and credibility.


In conclusion, social media is an essential tool for real estate agents to build their online presence, connect with potential clients, and showcase their brand. To make the most out of your social media efforts, it’s crucial to follow a well-thought-out plan that considers your target audience and their preferences. 

By incorporating value-added content, using Photofy for professional branded content, and engaging with your followers, you can establish yourself as a knowledgeable and approachable real estate professional. Consistent branding across your social profiles can help people recognize your brand and make it easier for them to find you. Social media advertising and analytics can also be used to measure the success of your social media marketing efforts and refine your strategy over time. 

By following these eight steps, you can optimize your social media presence and attract more leads, ultimately leading to increased success in the real estate industry.

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