by John Andrews | Nov 30, 2020 | Blog, Marketing, Trends
Like all brands, Social Media platforms that are the most successful are the ones that stand for a strong idea in a consumer’s mind. After all these years, Twitter is for short, temporal thoughts, YouTube is Video, Instagram is for pictures, and Facebook is a personal...
by John Andrews | May 22, 2020 | Blog, Employee Created Content
Image Source: Flickr, Open by Dave Crosby – Originally published by John Andrews on Linkedin Say What? Reopening won’t bring shoppers back, however, making them feel safe, comfortable and secure will certainly make it more likely. A recent study by Slate had...
by John Andrews | May 4, 2020 | Employee Created Content, Marketing, Social Media
Retail has been in a state of change for years now. After a fitful start in Dotcom1, alternative channels have been growing steadily and offering shoppers a multitude of ways to discover, obtain, and service stuff that does, and does not include a store. Shoppers have...
by John Andrews | May 1, 2020 | Blog, Corporate, Employee Created Content
I just finished Loonshots by Safi Bachall and it has become one of those books that really altered my point of view. I have labored under the idea for years that disruption is something that is intentional and planned. I could not have been more short-sighted about...
by John Andrews | May 1, 2020 | Corporate, Employee Created Content, Marketing, Photofy Tips & Tutorials
Without a doubt, the retail landscape has changed dramatically in the last few months as a result of the global coronavirus pandemic. So what does the future of retail look like? How will shoppers shop? How will businesses advertise? MarketScale’s Technology podcast...
