by John Andrews | May 22, 2020 | Blog, Employee Created Content
Image Source: Flickr, Open by Dave Crosby – Originally published by John Andrews on Linkedin Say What? Reopening won’t bring shoppers back, however, making them feel safe, comfortable and secure will certainly make it more likely. A recent study by Slate had...
by John Andrews | May 4, 2020 | Employee Created Content, Marketing, Social Media
Retail has been in a state of change for years now. After a fitful start in Dotcom1, alternative channels have been growing steadily and offering shoppers a multitude of ways to discover, obtain, and service stuff that does, and does not include a store. Shoppers have...
by John Andrews | May 1, 2020 | Blog, Corporate, Employee Created Content
I just finished Loonshots by Safi Bachall and it has become one of those books that really altered my point of view. I have labored under the idea for years that disruption is something that is intentional and planned. I could not have been more short-sighted about...
by John Andrews | May 1, 2020 | Corporate, Employee Created Content, Marketing, Photofy Tips & Tutorials
Without a doubt, the retail landscape has changed dramatically in the last few months as a result of the global coronavirus pandemic. So what does the future of retail look like? How will shoppers shop? How will businesses advertise? MarketScale’s Technology podcast...
by John Andrews | Apr 20, 2020 | Corporate, Employee Created Content
Employee Created Content (ECC) is the emerging marketing trend that many marketers are beginning to deploy as part of an integrated marketing mix. This robust approach unlocks the relationship value of an organization’s most valuable asset, its people. Your employees...
